Magazine analysis - SFX Magazine

 

 

 

• Key image: Multiple horror icons spread across the cover. Use of blood splatters to create an eerie and gory image. 
 
• Straplines: 'The ultimate guide to big screen scares!'- This anchors the key image as 'Big Screen' is paired with classic horror icons such as Michael Myers from Halloween and Leather Face from Texus Chainsaw Massacre. Using big name horror villains shows that the magazine is going through the best of horror films that have made it onto the 'Big Screen', suggesting they were highly successful

• Freebies: '8 GREAT FREE GIFTS! Masters of horror DVD, 2 Posters, 5 postcards, sticker sheet!' - List of free items entice the audience to buy the magazine
 
• Product details: All typical conventions of any magazine, barcode on the bottom right of the magazine, price of the magazine: £3.99, Issue is Special Edition 58. The fact that it is special edition makes the reader want to purchase it as they feel it may be a once in a life time chance to buy it
 
• Props (if any): Horror movie icons holding knives and chainsaws and wearing eerie masks, enforcing the stereotype of horror movies
 
• Chromatics: Classic red, white and black which was mainly used througout horror films
 
• Lighting: Low key lighting to emphasise the features of the horror icons, making ghostly highlights enforcing the scariness in horror films
 
• Mode of address: friendly and exciting language e.g. '8 GREAT FREE GIFTS' 'Inside your 124 page magzine' -This is to make the reader want to buy the magazine as it is calling and pulling them in through the use of persuasive language and personal pronouns
 
• Secondary (insert) images: Smaller images of posters which you get from the magazine as a freebie, which makes people want to buy the magazine. Also, the use of blood splatter on the title and around the cover suggest that the content will be quite gory and violent. The classic use of red, white and black emphasise more on the horror conventions of the cover
 
• Target audience/Core buyer: 16 - 35yrs, People who are interested in film/movies, people who want high quality magzines (3.99/4.99£ prices). Price reflects audience and quality of content inside, suggesting it is a good quality magazine.
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